Customers Really Matter
"Beeing active in Relationship Marketing since the beginning of the 1980´s I say there are too many conceptions and too many buzz words for taking care of your customers and too little action. Everyone is talking about direct marketing, one-to-one and CRM. And CRM has always meant the same thing to me, namely; 'Customers Really Matter'."
Lars O. Landin President and CEO in the EBC Group.
The Doctors´ Dialogue
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The Royal Castle in Stockholm
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FORUM DOKTORN & LÄKARFORUM - The Doctors´ Dialogue - was started by EBC in Sweden in 1984, in Norway in 1996 and in Finland in 2002. It is a continuous dialogue for Doctors in the Nordic countries and by far the most outstanding example in Relationship Marketing, if you count the number of years it has been active. The Doctors`Dialogue was originally a postal dialogue, but is now Internet based. In 2004 the Doctor´s Dialogue opened also a Forum for ordinary Helath consumers to get direct answers from medical doctors and other health specialists.
Please do not hesitate to contact us, when you wish to exchange ideas about how to address the new consumers in the Experience Society.
